It is not very often that journalists get to ‘co-design’ with a well-known brand. I had that tiny little window of opportunity recently, well sort-of, when I was invited to visit the showroom of Swarovski® in London to preview their latest spring summer 2011 collection. Many top name fashion designers, jewellery and accessory brand names in the UK and around the world do work closely with Swarovski and when you see glittering elements on catwalk, you can almost bet on it that it’s from Swarovski. After previewing the new collection at the showroom, Swarovski told us about a project that will conclude in a charity auction in New York in September. Now we all know that in every woman’s wardrobe, there’s got to be that all important LBD (little black dress) to see us through all those occasions when we don’t know what to wear. Last year, Swarovski commissioned 22 of fashion’s best-known names and newcomers to design one very special little black dress each. If you’re looking for that ultra-special black dress, and would like to do some good for the American Cancer Society and La Lique Nationale Contre le Cancer in France, look out for the auction at Phillips de Pury & Company (an established auction house for contemporary art and culture), in September in New York. Austria-based Swarovski will be auctioning off the 22 black dresses together with a commemorative hardbound book called Crystallized™ Ways to Say Black, featuring the original black dresses by Giorgio Armani Privé, Givernchy by Riccardo Tisci, Lanvin by Alber Elbaz, Sonia Rykiel, Vivienne Westwood, Missoni as well as Marios Schwab and Phillip Lim, and many more. Back at the London showroom, after the briefing, Swarovski offered me a little opportunity to customise our own black dress. Promptly a dress in my size was provided and we got to collaborate in choosing a decorative design to put on it. I picked a combination of a heat-transfer motif and round multi-faced black stones for a tone-on-tone effect, and a few minutes later I got my customized dress. The picture here shows the end result.
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→Say it Black with Swarovski!
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→https://fashiondesignforgirl.blogspot.com/2010/03/say-it-black-with-swarovski.html
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