Digital prints and imaging point the way forward for fashion. It must be at least eight years since I first announced to my peers that prints were to take the industry by storm. So I'm pleased to see the print evolution is continuing. In February here in London, designers Virginia Ferreira and Christian Neuman of
Belle Sauvage at their catwalk show - the label that already boasts the likes of Lady Gaga, La Roux, Sugarbabes, VV Brown, The Tings Tings, and Kate Perry as fans - offer up a mixture of classic and futuristic designs featuring heavy machinery prints inspired by the industrial imagery of German expressionism in the 1920s. And as I had seen at the Premiere Vision fashion textiles fair in Paris previously, also in February, fabric producers Aker, Argonmenti Tessili and T.G.M. Tessuti showed distorted graphical images to great effect, as below.
Meanwhile, fabric mills ATT Concorde, Quorum, Lisa Spa, and Clerici Tessuto Guest Div. - all also exhibitors at the February Premiere Vision in Paris, opted for oversized floral themes, as seen below. The use of colours and the scale of the designs bring newness to the evolution of prints.
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