Betty B casts her Alice in Wonderland Charm

    Betty B gingham dress SS10Why Tim Burton's adaptation of Lewis Carroll's Alice In Wonderland is a box office hit is beyond me.  I read in the Daily Telegraph that " Tim Burton's Alice in Wonderland has beaten Avatar to record the most successful opening weekend for a  3D film in North America."  Don't get me wrong.  I do adore Johnny Depp’s exhilarating Mad Hatter, Helena Bonham Carter’s lip-smacking Red Queen, Matt Lucas’s Tweedledum and Tweedledee, Danny Elfman’s soundtrack and love the spellbounding magical imagery and 3D effects.  But that was it.  However Alice's influence on fashion strikes top marks this Spring.  When I went around London this week to take a look, the Alice sweet-as-cupcakes effect - represented by all things girly, fun, cute and kitsch - is evidenced in many fashion brands and young designers' new collections.  From the floral and cutesy shoes at the Carnaby Street store of the quirky Brigihton-based Irregular Choice brand, to Darimeya's eclectic embellished dresses and big-eyed dolls at Kingly Court, and Desigual's naiively decorated pieces at its Regent's Street flagship, all play to our childish urges.  Then I recalled that Paris born designer Betty Bridge's new Spring Summer 2010 range of feminine dresses in country ginghams and florals carry a rustic charm, and a nostalgia-tinged sensibility.  Betty (who started her Betty B label two years ago) works with deadstock vintage fabrics and finds inspiration from her French roots:- her paternal grandmother was former seamstress for Coco Chanel and she spent her childhood summers in the sweet simplicity life of rural France.  She describes it as a ‘time warp’ where tradition, gingham and pleats were the fashion order of the day. Betty recognised a charm and practical elegance in this way of dressing which translates through in her collections season after season.  So if you are a great fan of the Alice magic, take a look at the mini slide show I have compiled below of all things cute and kitsch. 

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Betty B casts her Alice in Wonderland Charm


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https://fashiondesignforgirl.blogspot.com/2010/03/betty-b-casts-her-alice-in-wonderland.html


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