I would like to pay tribute to Joseph Ettedgui, the legendary London retailer who founded JOSEPH the eponymous designer shops. The designer passed away yesterday at a private hospital in London after a long illness. He was 72. Ettedgui, the charismatic designer, was born in Casablanca. Of French-Moroccan parents, Ettedgui came to London in the late 50s and trained as a hairdresser. He entered the fashion industry after visiting Paris and met Kenzo, whose sweaters were among the first things he sold in his shop on King’s Road. The visionary designer was best known for shaping London as a destination for chic fashion, and I love the jackets and suits I had bought from his Joseph shops that have remained my favourite pieces in my wardrobe. Their flattering cuts always bring me compliments whenever I wear them. Although he left the business five years ago, he remained a champion of the London fashion scene. May you rest in peace, Joseph and may your pioneering spirit lives on.
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→RIP JOSEPH ETTEDGUI 1938 - 2010
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→https://fashiondesignforgirl.blogspot.com/2010/03/rip-joseph-ettedgui-1938-2010.html
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