At a time when the market continues to be challenging, I feel it is vitally important that retailers provide a unique shopping experience for their customers. I visited the new Anthropologie store on London’s King’s Road a couple of days ago, and was delighted to find it stays true to Anthropologie's unique DNA. Stocked with an eclectic mix of inspirational designs, the new 8,000 sq. ft. store is set in the iconic historic Antiquarius building, which was once London’s most stylish antiques centre in the heart of Chelsea. This is a perfect building to provide the shopper a unique experience, offering architectural splendour and a generous space for customers to experience Anthropologie’s inspiring displays, to feel and touch the fashion and home décor products that have been imbued with artisan touches. This is Anthropologie’s second store in the capital following the opening of its Regent Street store a few months ago. I have been admiring Anthropologie's refreshing approach to its assortment of artisan-crafted vintage-style fashion and homeware through my various market research trips to New York and Boston. For lovers of global cultures, the Anthropologie stores are decorated with intricate details crafted with a bewitching charm and often with a bohemian twist. Often the stores have dedicated spaces for displaying art pieces. This one on King’s Road has a small Gallery attached to the store and currently on show is an exhibition called “Porcelain Castle” by Swedish artists Maria Larsson and Maria Olevik. The focus is on sculptural bone china objects in the context of a library. James Bidwell, Managing Director of Anthropologie Europe (previously marketing director of Selfridges) said the opening of the new King’s Road store coincides with the launch of a new website. Although it's great one can do on-line shopping in the convenience of one's home, but I wouldn't want to miss the unique experience one gets from visiting an Anthropologie store in person. 
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→Anthropologie Opens in Historic London Building
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→https://fashiondesignforgirl.blogspot.com/2010/03/anthropologie-opens-in-historic-london.html
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