I recently wrote in an article for Textile Asia magazine (Oct. 09) that a cellulose fibre derived from wood that makes minimal impact on the environment and has other attributes like comfort, moisture management and hygienic benefits is coming on the market as a smart choice for children’s wear. As eco-friendly products and sustainable resources are the buzzwords in today’s market place, parents who are responsible consumers are likely to welcome children’s wear which provides protection for the kids while posting a minimal environmental footprint.
The Austrian Lenzing Group, a world leader in marketing and manufacturing man-made cellulose fibres for use primarily in the textile industry, has recently launched a new campaign to promote its Tencel brand of cellulose fibres as an ideal sustainable fibre for children’s wear, thanks to its unique properties as well as technical applications.
As a recent report by the Mintel market intelligence agency pointed out, garment technologists and designers are becoming more inventive in finding new ways to use existing resources
to produce sustainable textiles with great appeal, therefore textiles from sustainable vegetable matter such as Tencel are proving to be very popular.
to produce sustainable textiles with great appeal, therefore textiles from sustainable vegetable matter such as Tencel are proving to be very popular.
Andreas Dorner, Lenzing’s head of global marketing in the textile fibres division, said to me Tencel offers a combination of properties that are beneficial to children’s wellbeing. Lenzing was approaching key retailers such as H&M and Esprit, and fashion brands such as Gap and Petit Bateau to promote Tencel fibres for children’s wear, and the news is welcomed by industry experts.
I caught up with Fiona Jenvey, CEO of the fashion trend website mpdclick.com and asked her what she thought of Lenzing’s new development. “Lenzing is known to be at the forefront
of trends in fibre innovation and understands that apparel today is as much about well-being as it is about design,” says Fiona. “Lenzing delivers a natural skin friendly product that
outperforms traditional cotton, offering greater design possibilities because of its superior handle, moisture management and durability. In a world where I believe all brands should take responsibility for designing a better future, today’s brand and retailer can take great steps
towards a better world by using sustainable fibres such as Tencel.”
of trends in fibre innovation and understands that apparel today is as much about well-being as it is about design,” says Fiona. “Lenzing delivers a natural skin friendly product that
outperforms traditional cotton, offering greater design possibilities because of its superior handle, moisture management and durability. In a world where I believe all brands should take responsibility for designing a better future, today’s brand and retailer can take great steps
towards a better world by using sustainable fibres such as Tencel.”
Mintel’s senior fashion analyst Katrin Magneussen told me there is great growth potential in the market for ethical clothing due to stronger consumer demand for fairly produced and sustainable clothing. She says: “In addition to organic textiles and fairtrade generally, sustainable alternatives such as bamboo, soya, Tencel or jute offer good potential to increase volume and meet the growing demand.”
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→Tencel - A sustainable fibre for childrenswear
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→https://fashiondesignforgirl.blogspot.com/2010/02/tencel-sustainable-fibre-for.html
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