Fashion Packs Go Cyberspace

    At a time when many airlines are experiencing a challenging business environment due to declining number of passengers, many fashion movers and shakers may find fewer reasons now to travel as more and more international fashion houses are live streaming their fashion shows this season. In London Fashion Week, some 40 designers chose to do so, including Burberry Prorsum who not only staged a spectacular show (its autumn/winter 2010/2011 collection ironically is based on an aviator theme) for 1000 people in the Chelsea College of Art grounds, but simultaneously streamed live the collection around the world, and also in 3D to audiences in New York, Paris, Los Angeles, Tokyo and Dubai.

    Next the fashion pack will move from London to Milan for Milan Fashion Week and Giorgio Armani has announced that on Friday, February 26th, starting from 4.30 pm Milan local time, his Autumn Winter 2010 Emporio Armani Womenswear show will be streamed live on the internet at http://live.emporioarmani.com as well as on their Facebook official ARMANI fanpage at http://www.facebook.com/ARMANI and the top online sites for the glossy weekly Grazia. The Giorgio Armani collection will also be streamed live on the internet on Saturday February 27th, exclusively on Vogue.it which will be launched on February 24th.

    Gucci, which shows its autumn winter 2010 collection on Saturday, February 27th, has also announced that it will live stream its show via the company Facebook page at www.facebook.com/gucci. The show can also be watched on Gucci’s iPhone application. Gucci's new ad campaign designed to celebrate the company’s 90th anniversary this year, will break in international newspapers on Saturday.

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Fashion Packs Go Cyberspace


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