British based designer
Erdem Moralioglu’s eponymous ready-to-wear line has won him the inaugural
British Fashion Council (BFC) / Vogue Designer Fashion Fund. The Award which is comprised of £200,000 and access to director level mentors across the industry has been established as a key part of the BFC’s 25th anniversary legacy programme to further enhance the reputation of London’s rising stars and assist in the development of their businesses. Erdem is known for his fusion of sharp tailoring with romanticism and bold, graphic, custom-designed silk prints. BFC Chairman, Harold Tillman, commented “Erdem has excellent design credentials, an impressive business plan and creates beautiful collections season after season. I am proud to say that the British Fashion Council’s Vogue Designer Fashion Fund will play a key role in developing Erdem’s already prominent designer business both here in the UK and abroad.” Alexandra Shulman, Editor of British Vogue, said "I am very excited by the prospects that the Fund offers not only in terms of finance but in mentoring. In Erdem I feel we have a very worthy winner who already has an international reputation and who has the creativity and application that is needed to become a global business. He makes beautiful clothes that already have a recognisable stamp that is his alone."
Erdem Moralioglu was raised in Montreal, Canada by his Turkish father and English mother, and studied fashion in both Canada and England. Having received his master’s degree from the Royal College of Art in 2003, Erdem worked for Diane von Furstenberg in New York. After moving back to London, Erdem launched his own label "Erdem" in 2005. He won in 2007 the Swarovski British Fashion Council Fashion Enterprise Award, as well as the BFC’s Fashion Forward award in 2008. In 2009, Elle Magazine awarded Erdem the “Fashion Future Award” at the Elle Style awards in London.
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