London's Oxford Street Reins Supreme

Forget New York's Fifth Avenue, Paris' Champs Elysee, Milan's Via Torino and Tokyo's Omotesando.  In the latest edition of the UK fashion industry magazine Drapers, Oxford Street of London was highlighted as the fashionistas' favourite shopping mecca of the world.  This week Oxford Street hosts what is set to be the biggest week for High Street Fashion Sales ahead of Christmas, with £140 million expected to ring through the tills.  Let's hope the current tube strike will not dampen consumers' enthusiasm.

Tomorrow night (8 September) UK fashion retail chain River Island together with British Vogue magazine will host Fashion’s Night Out for customers to shop the new Autumn/Winter collection. Vogue’s in store style team who will be offering fashion advice throughout the night.   There is also a beauty zone where customers will be treated to free makeovers from Bourjois, manicures from Models Own, catwalk-inspired hairstyling by Toni & Guy, haircare advice from label.m. and expert skincare consultations from Dermalogica.
Martini will also be hosting a complimentary cocktail bar, and there will be a free photobooth, and with live DJs and flash mob dancers providing the entertainment for the night.
If you fancy coming to join the Fashion’s Night Out fun then pop into River Island on Oxford Street in London between 6pm and 10pm on the 8th September.


Meanwhile on Monday, eight of Oxford Streets leading retailers reined glory and were named winners of Oxford Street Fashion Week inaguaral Glammy Awards, following a vote of over 5,000 West End shoppers. 

The winning retailers of the respective prizes are:-
- French Connection for A/W 10 looks
- Debenhams for Perfect Plus Size - Best for size 14+
- People Tree as Eco-Warrior - Best for ethical green living
- Office for Finishing Touch - Best accessory
- Bhs for Fabulous 40 - Best for women over 40
- Moss Bros for Boy Wonder – Best menswear
- John Lewis for Dream Dressing Room - Best dressing room and level of service
and Selfridges for Power Window - Most inspirational window
Retailers were surprised by one final secret Glammy for the fashion powerhouse who offers the best value for money. It was H&M who took away the prize for their offering of exceptional quality at affordable prices.


Jace Tyrrell of New West End Company, which represents retailers on Oxford Street, said: “The Glammy awards have successfully showcased how fashion forward, affordable and trend led London’s Oxford Street is, and the retailer entries only serve to prove the level of diversity on offer.”

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London's Oxford Street Reins Supreme

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