Pop-Up store in Harvey Nicks to celebrate Lula

With so many trendy fashion magazines on the market, what is a girl to do to get more attention and publicity for her own title and promote some designer friends and engage their continuous support with advertising and sponsorship?  Why not do a launch with a major retailer who is keen to get added promotion as well.

So if you have a bottom-less designer purse and ready for some retail therapy in one of London’s prestigious shopping destinations - Knightsbridge - this week, why not pop in to the Harvey Nichols store and check out an exclusive “Pop Up” store just launched on the fourth floor to celebrate 5 Years of Lula Magazine.
The collaboration has been curated by Lula’s Editor in Chief, Leith Clark and designed by Set Designer Fiona Leahy.
The new concept space is designed for the eclectic modern woman, according to Clark and is a celebration of all things Lula, including labels such as Rodarte (like the glittery dress shown here with Moschino sunglasses and Miu Miu shoes), Erdem, Lover, Charles Anastase, Rachel Antonoff, Sonia Rykiel that have all created something special, with books and music from her friends Liz Goldwyn, Melissa Auf Der Maur, Derek Blasberg, Daisy de Villeneuve and Karen Elson, and to top it all off Chanel have created a special treat for all those who do make a purchase.

And even if you are not in London you will be able to get your hands on a bit of Lula goodness through the Harvey Nichols website.

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Pop-Up store in Harvey Nicks to celebrate Lula

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https://fashiondesignforgirl.blogspot.com/2010/07/pop-up-store-in-harvey-nicks-to.html

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