The good looks of football stars have always attracted fashion brands such as Dolce and Gabbana. Earlier this year, ahead of the World Cup in South Africa in June, Domenico Dolce and Stefano Gabbana hired five Italian soccer players to strip down for their D&G underwear campaigns. So why is it news that football stars of the Chelsea Football Club will be kitted out by the two Italian designers? While the deal marks the first partnership with a foreign (UK) club for the two designers - the duo already dress AC Milan players and Italy's national team. The deal with Chelsea is for three years. Best known for their sharp men's tailoring and southern Italian style, Dolce & Gabbana would design the official suits. Under the deal, the Premier League champions, including the Italian manager and former AC Milan coach Carlo Ancelotti, and players like Frank Lampard, John Terry and Ashley Cole, will wear blue suits - the club's colour - with two-button jackets and blue jacquard ties.
"We are big football fans, for us it means healthy competition, intense passion and great discipline," said the football-loving duo Dolce and Gabbana in a statement. Financial details of the partnership have not been disclosed.
"We are big football fans, for us it means healthy competition, intense passion and great discipline," said the football-loving duo Dolce and Gabbana in a statement. Financial details of the partnership have not been disclosed.
Suave Italian suits of Dolce and Gabbana are a natural draw for fashionistas, but the duo also do eccletic style, such as the torn jeans and casual knits shown recently at Milan Fashion Week for Spring Summer 2011.
Dolce and Gabbana - whose wholesale sales were of £1.15 billion in the fiscal year ended in March - will also design exclusive spaces at the Stamford Bridge stadium for guests attending matches.
I do admit footballers need to look good on and off pitch, but if they don't play well in the field, their good looks alone won't bring in the sponsorship.
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→Italian Style meets English Football
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→https://fashiondesignforgirl.blogspot.com/2010/07/italian-style-meets-english-football.html
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