Jaeger, the heritage British fashion brand, is to open its Boutique by Jaeger pop-up shop in London, on 7th August 2010.
The Boutique by Jaeger pop-up shop is located off the iconic Carnaby Street, at 10 Foubert's Place, in London's West End. The shop will feature a bespoke shop fit, the first of its kind developed by Jaeger, and will showcase the complete Boutique by Jaeger Autumn/Winter 2010 collection.
The Boutique by Jaeger pop-up shop will carry the complete Boutique by Jaeger collection as well as offering a unique selection of highly covetable accessories and gifts from other hot brands such as: Origami pendants, Les Nereides chains & charms, Stenoflex pinhole cameras, hot shades of the season from Essi, fashion books from Assouline and a range of quirky stationery. A listening post from Rough Trade, the independent record shop, features a hand-picked collection of classics albums and compilations through to hip new releases – try before you buy. There will also be vintage brooches and pins sitting alongside the Boutique accessory collection. Highlights from the Jaeger London collection, including accessories, can additionally be found on the shop’s lower ground floor.
According to Belinda Earl, Jaeger’s Group Chief Executive, Boutique by Jaeger captures the liberated spirit of the 60s and marries it with a contemporary rock 'n' roll vibe. Coquettish minis, punkish zipped coats, witty knits, micro tuxes, zippered silk dresses and leather rolled up shorts all give a look brimming with attitude.
Boutique by Jaeger will also be available in selected Jaeger stores from 7th August and online at www.boutiquebyjaeger.co.uk from 5th August 2010.
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