Betty Jackson launches new label at discounted price!

British designer Betty Jackson has launched her new BETTY JACKSON TWO collection for spring/summer 2011 with a 5% discount on all orders placed as a way to provide incentive to customers in the current economic climate.  Wholesale prices range from £17 to £114 for a range of effortless style combining design with functionality, using contemporary fabrics in a soft palette of blush pinks, pebble greys and nautical blues.  The 50-piece collection includes washed silk jackets, delicate summer tweed and pretty breezy dresses.  The cascading silhouette so popular this year will be one of the featured designs in the new collection, as the picture here shows.  The new range was unveiled at last week's PURE LONDON trade fair. 
The next PURE event will take place Feb. 11-13 2011 at Kensington Olympia in London, with the launch of a new show dedicated to the needs of retailers and brands from the young fashion industry. The show, to be called Pure Spirit, will sit alongside and run simultaneously to Pure London.

Samantha Bleasby, Event Director commented "August 2010 saw Pure London deliver the most ever visitors taking the event to another level. With international visitors up 27% the exciting expansion of Pure London and the launch of Pure Spirit will continue this momentum, and grow overseas visitors even further. "

Pure Spirit will take place in Earls Court One 13th – 15th February 2011, to coincide with Pure London which covers contemporary and premium womenswear, footwear and accessories at Kensington Olympia.